Thomas Rhett launches label with HYBE’s Blue Highway

Thomas Rhett has partnered with Blue Highway Records, HYBE America’s Nashville-based label, to launch Fifty-One/Forty-Nine Records as an artist-led home for his music and next stage as an artist and entrepreneur. Rhett says the arrangement is intended to give him ownership of his work while providing a team and global infrastructure for future recordings, with an emphasis on creative independence and long-term artist development. The financial terms and ownership structure have not been disclosed, and it remains unclear whether the deal covers recordings released before his more recent work.