UF approves Tower Hill naming rights for arena inside O'Connell Center

The University of Florida approved a naming-rights deal with Gainesville-based Tower Hill Insurance Group, renaming the arena inside the Stephen C. O’Connell Center the Tower Hill Arena while the building retains its longtime name. The five-year agreement begins July 1, 2026, and includes an option to extend through 2036; its financial terms have not been disclosed. The deal follows the expiration of Exactech’s 10-year, $5.9 million sponsorship, which began in 2016. Trustees also approved a $22.5 million loan to the University Athletic Association and increased the planned Lemerand Athletic Center expansion budget from $30 million to $77 million, amid broader university athletics projects.