Unilever sells Welly first-aid brand amid portfolio streamlining

Unilever agreed to sell its Welly first-aid brand to private-equity firm Forward Consumer Partners, with the deal reportedly completed on October 19, 2026; financial terms were not disclosed. The sale is part of Unilever’s effort to streamline its portfolio and concentrate on core, higher-growth businesses, following its agreement to merge its food segment with McCormick, and Welly co-founder Eric Ryan is expected to remain involved as a strategic adviser and board member.