Vincom, QooQoo plan Vietnam expansion through 2027

Vincom Retail has signed a memorandum of understanding with South Korea’s QooQoo Franchise Group, which operates nearly 90 premium buffet restaurants, to explore bringing QooQoo dining concepts to Vincom malls and commercial districts. The companies will initially focus on Hanoi and Ho Chi Minh City during 2026–2027, giving QooQoo access to Vietnam’s large consumer market while broadening Vincom’s food and beverage offerings. The partnership also includes cross-border promotion: Vincom will promote QooQoo in Vietnam, while QooQoo will introduce Vincom’s retail network to Korean consumers and businesses.