Women’s Sports Growth Builds Toward 2027 World Cup

Sports industry leaders identify women’s sports as a central growth story for the coming years, pointing to the 2027 FIFA Women’s World Cup, record investment in women’s soccer and the expansion of emerging leagues. They also anticipate greater opportunities for women athletes as entrepreneurs, investors and business leaders, alongside continued growth in tennis and golf. Other priorities include turning rising audiences into sustainable league revenues, evolving media-rights and direct-to-consumer strategies, and strengthening fan engagement through more personalized live-event experiences. College athletics’ changing commercial model and the development of major sports infrastructure projects are also expected to shape the industry.