World’s Largest Build-A-Bear Opens in Orlando

Build-A-Bear Workshop has opened its largest location at ICON Park on Orlando’s International Drive: a three-story, more than 30,000-square-foot flagship that expands the brand’s traditional choose-and-stuff experience. Guests can personalize plush toys with scents, recordings, embroidery and other options, or book time in the first-of-its-kind design studio to create a custom animal. The store also features exclusive themed shops, including Pokémon and Hello Kitty and Friends, an interactive bakeshop, and an outdoor terrace for celebrations. The opening drew crowds, and company leaders described the Orlando location as the brand’s most ambitious and personalized experience to date.