How to optimize Apple News publishing

For channel editors who already ship stories to Apple News and want steadier reads from cleaner packaging.

Clear titles, strong thumbnails, and tidy sections drive reach on the feed more than raw story count. Fixing packaging first beats posting more often because weak covers get skipped before anyone opens the body. Have Publisher access on your Apple ID, your live channel open, and two recent stories you can edit.

Step 01
OPEN News Publisher at news-publisher.apple.com in your browser and sign in with the Apple ID that owns the channel.
The Channels list fills the main pane when sign-in works. If the list is empty, open the circular avatar menu at the top-right corner of the bar and switch to the team that owns the channel.
Step 02
SELECT your channel row in the main list so the left sidebar shows the Articles, Sections, and Analytics text links.

The channel name locks into the thin top bar above the sidebar. You know it is correct when that name matches the public channel readers see in Apple News.

Step 03

ARRANGE Sections by clicking the Sections text link in the left sidebar, adding one section per major topic, and setting the default section new articles inherit.

Give each section a short name a reader would tap. Save, then open a new draft and confirm the default section is already selected in the section control near the top of the editor.

Step 04

TRIM the title and intro on one live article from the Articles list so the title fits a single feed line and the intro states the news in one plain sentence.

Click the article row, then edit the title field at the top of the editor and the intro field directly under it. You got it right when the small feed card preview shows the full title with no ellipsis.

Step 05

SWAP the thumbnail through the image well near the top of the article editor, choosing a wide bright still that stays clear when shrunk.

Click the image well, upload the frame, and confirm the crop. Check the small feed preview beside the editor; faces and key shapes must stay readable at that size.

Step 06

PREVIEW the story in the preview pane on the right edge of the editor across the phone and tablet layout toggles before you publish.

Use the device toggles at the top of that right pane. Fix any clipped headline or broken stack you see on the small phone layout, then publish the update from the control at the top-right of the editor.

Step 07

REVIEW Analytics by clicking the Analytics text link in the left sidebar and reading unique viewers on the stories you just updated.

Set the date range from the control above the charts. Use the top stories table to spot which revised title and thumbnail climbed so you can reuse that pattern.

The most common mistake

The most common miss is a dark or busy thumbnail that turns to mud at feed size. Swap in a brighter wide crop and recheck the small feed preview before you publish.

Pro tip

Batch-export the next five thumbnails at one matching wide size from your photo tool, then drop each file straight into that article’s thumbnail well so the feed cards match.

Say it every time

Open, select, arrange, trim, swap, preview, review.

Read it as an article on How To