Israel Enlists Conservative Media Firm To Target Americans In New Influence Campaign

The Israeli government has enlisted an American media firm in a six-figure campaign aimed at influencing U.S. public opinion, federal records reveal.

Starboard LLC, a conservative media and marketing firm that advertises access to data on more than 25 million “verified conservatives,” signed a 120-day agreement with LDRS Group, an influencer marketing firm acting on behalf of the Israeli government, according to Foreign Agent Registration Act (FARA) filings. The $500,000 agreement, signed Oct. 13 and filed with the Justice Department on Oct. 28, outlines a campaign involving targeted messaging, public opinion polling and analysis designed to measure the effectiveness and variables of changing right-leaning Americans’ views on Israel.

This comes at a time when public perception of Israel in America is at an all-time low. American voters have grown disenchanted with Israel over its role in the highly unpopular Iran War, grip on American politics and alleged human rights violations in Gaza.

Starboard is not the first company to push digital campaigns on behalf of Tel Aviv. Former Trump aide, Brad Parscale, signed a $6 million agreement to disseminate pro-Israel messaging over websites, social media posts, and blogs via his company ClockTower X, the Daily Caller News Foundation previously reported.

Starboard, formerly known as Olympic Media, purchased conservative social media application Parler in April 2023, per the Associated Press. Parler was eventually purchased from Starboard and relaunched in 2024 in anticipation for the 2024 election, according to NBC.

The FARA filing was originally discovered by Sludge.

Starboard LLC, LDRS Group and the Israeli Foreign Affairs Ministry did not reply to requests for comment.

The contract was signed less than a month before the 2026 midterm elections, at a time when many Republicans —who are traditionally one of the largest pro-Israel voting bases, have grown wary of America’s relationship with the country. The GOP lost considerable footing in the midterms, with Democrats winning winning the House and Senate, and historically red states turning blue.

The U.S.-Israel relationship and the Iran War were some of the driving factors in this loss.