Massive Corporation Looks To Fill Gap As People Shun Health Insurance

Online pharmacies — including one from an e-commerce giant — are on the rise as health insurance premiums and prices skyrocket.

Amazon Corporation is capitalizing on the momentum of persons fleeing healthcare insurance for more cost-effective alternatives. RxPass — a benefit of Amazon Pharmacy — and other online platforms offering prescription subscription services are increasing in popularity, Reuters reported.

“Since we launched RxPass in 2023, the number of customers using the program has grown nearly threefold, and more than 70% fill three or more different medications with us,” said John Love, Vice president at Amazon Pharmacy to Reuters. “That tells us RxPass is reaching people with ongoing health needs, where consistent access to affordable refills really matters.”

RxPass offers prescription plans for $5 per month at Amazon. Another separate online company, GoodRx offers a $14.99 monthly plan called ‘Companion’ that offers discounts and free access to over 250 generic drugs, according to the outlet.

Representatives from Amazon did not provide a comment on the record by the time of publication. GoodRx did not immediately respond to the Daily Caller News Foundation’s request for comment.

Health insurance premiums and out-of-pocket costs have risen dramatically, and millions of Americans have dropped individual plans offered under the Affordable Care Act (ACA), Reuters reported.

In 2026, ACA premiums increased by more than 20%, research from The Commonwealth Fund found. Additionally, a paper published in April from the Wakely Consulting Group, estimated costs would rise up to 26% this year, based on data from Wakely National Risk Adjustment Reporting (WNRAR).

Costs for employers who sponsor most private insurance plans will rise up to 11% ⁠in 2027, according to a study from WTW.

Small businesses and an increasing number of healthcare workers are struggling to afford insurance costs and going to alternative payment methods.