Candy maker Mars is facing mockery for unveiling limited edition packaging for M&M’s meant to “celebrate women.”
In a tweet, culture news site Pop Base wrote, “M&M’s are set to release their first ever all-female character packages.”
M&M’s are set to release their first ever all-female character packages. pic.twitter.com/OrGZ5EsSY6
— Pop Base (@PopBase) January 9, 2023
One Twitter user wrote, “I hope this includes all m&ms that identify as female as well. Please don’t exclude the peanut m&ms. Having nuts doesn’t make them any less female if that’s what they choose.”
I hope this includes all m&ms that identify as female as well. Please don't exclude the peanut m&ms. Having nuts doesn't make them any less female if that's what they choose. https://t.co/N3LC7PMPl1
— Meghan Maureen (@Keggs719) January 10, 2023
Conservative commentator Ben Shapiro tweeted, “I see no trans M&Ms. This is an outrageously cisgender representation.”
I see no trans M&Ms. This is an outrageously cisgender representation. https://t.co/7cjAPB1vPj
— Ben Shapiro (@benshapiro) January 10, 2023Do you like the packaging?
Comedian Gianmarco Soresi tweeted, “Take that roe v wade getting overturned!”
Take that roe v wade getting overturned! https://t.co/wL4HS4SAlq
— gianmarco (@GianmarcoSoresi) January 10, 2023
“Every young girl should aspire to be an M&M when they grow up. The true trailblazers,” conservative podcast host Lisa Boothe joked.
Every young girl should aspire to be an M&M when they grow up. The true trailblazers. https://t.co/46X6zR1ULw
— Lisa Boothe 🇺🇸 (@LisaMarieBoothe) January 10, 2023
The Daily Wire’s Twitter account wrote, “One step towards equal representation in candy mascots.”
One step towards equal representation in candy mascots https://t.co/JKMw3vdeTK
— Daily Wire (@realDailyWire) January 10, 2023
Attorney Kyla Lee wrote, “All this work I’ve been doing to break down gender barriers and it turns out M&Ms was gatekeeping equality through candy packages. Thank god we are finally equal now.”
All this work I’ve been doing to break down gender barriers and it turns out M&Ms was gatekeeping equality through candy packages. Thank god we are finally equal now. https://t.co/1VZUYSPTHE
— Kyla Lee (@IRPlawyer) January 9, 2023
CNN reported Tuesday, “Candy maker Mars announced that the limited edition all-female pack will include only Purple, Brown and Green — the candy’s trio of female characters, who are upside-down on the package — to ‘celebrate women everywhere who are flipping the status quo.’ The packs are currently on sale.”
Gabrielle Wesley, chief marketing officer for Mars Wrigley North America, said in a press release, “The M&M’S brand is on a mission to use the power of fun to create purposeful connections, as we work to create a world where everyone feels they belong.”
The packaging will offer candy buyers milk chocolate, peanut, or peanut butter M&M’s.
