Toyota Pledges $912M to U.S. Manufacturing Amid CEO’s Pro-Trump NASCAR Stunt in Japan

Toyota announced a $912 million investment in U.S. manufacturing on Tuesday, just days after CEO Akio Toyoda drew international attention for hosting a red, white, and blue NASCAR event in Japan while sporting a…

Andrew PowellNov 18, 20253 min read

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Back in the U.S., Toyota’s nearly $1 billion Investment will focus on ramping up hybrid vehicle production across Southern states, part of a previously announced plan to invest up to $10 billion in the U.S. by 2030. Most projects are expected to be completed by 2027. Toyota currently holds more than 51% of the U.S. hybrid vehicle market through the third quarter of 2025, according to Motor Intelligence data.

“Customers are embracing Toyota’s hybrid vehicles, and our U.S. manufacturing teams are gearing up to meet that growing demand,” said Kevin Voelkel, senior vice president of manufacturing operations. “Toyota’s philosophy is to build where we sell, and by adding more American jobs and investing across our U.S. footprint, we continue to stay true to that philosophy.”

The largest portion of Tuesday’s Investment — $453 million — will go toward Toyota’s Buffalo, West Virginia, plant to increase assembly of four-cylinder, hybrid-compatible engines. Another $204.4 million is earmarked for the Georgetown, Kentucky, plant for similar production.

Toyota is also allocating $125 million to expand Corolla production and add hybrid vehicle assembly in Blue Springs, Mississippi, $71.4 million for Jackson, Tennessee, and $57.1 million for Troy, Missouri. The projects are expected to create 252 new jobs nationwide, according to the company.

This dual announcement — a flashy international event paired with a major domestic Investment — signals Toyota’s commitment to growing its U.S. footprint while navigating the complex trade landscape.

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