Nestlé signs NBA deal across 21 markets

Nestlé announced on October 7, 2026 a multi-year NBA marketing partnership for Milo, Nescau and Nesquik, its largest-ever international brand collaboration. It begins January 1, 2027 across 21 markets on four continents and includes Jr. NBA/Jr. WNBA, NBA Basketball School, coaches academies, Her Time To Play, NBA 3X, NBA Global Games, NBA House, on-pack promotions and contests for tickets and merchandise. The Philippines joins from October 2027. Launch countries include the United States, Canada, Brazil, Germany, France, the United Kingdom, Australia, Colombia, Ghana, Italy, Indonesia, Malaysia, Mexico, New Zealand, Nigeria, Singapore, Spain, Thailand, Turkey and Vietnam. Liberato Milo of Nestlé said the brands will use basketball to connect with consumers at scale and inspire young people and families to get active. Julie Morris of the NBA said the partnership will leverage Nestlé's reach to connect with fans in new ways and grow basketball. A Nestlé executive told Reuters the aim is at least 2.5 million young people physically active. Financial terms were not disclosed. Contested: none found in the record. GuruFocus listed NSRGY at $90.11 versus GF Value $101.43, dividend yield 4.28%, payout ratio 54% and GF Score 78/100.