OpenAI Expands ChatGPT Ads to 89 Markets

OpenAI is expanding ChatGPT advertising to 26 additional countries, bringing availability to 89 markets, as it builds advertising into a business that also includes subscriptions and enterprise services. Ads will appear for Free and Go users, while paid Plus, Pro and Enterprise plans remain ad-free; OpenAI says ads will be labeled, kept separate from chatbot answers and will not influence responses or expose users’ conversations to advertisers. The company says more than 100,000 advertisers have run campaigns, and its ad business reached a $1 billion annualized revenue run rate in August, up from $100 million in March. OpenAI plans to add ad formats, measurement tools and buying options, while the expansion comes as the company and rival Anthropic prepare for possible public listings; OpenAI executives have indicated a 2027 listing is under consideration.