Lego’s first-half 2026 revenue rose 21% to 41.9 billion Danish crowns, with net profit up 32% as consumer sales climbed 22% on broad demand and more than 330 new sets, including World Cup, Formula One, Pokemon, and K-Pop Demon Hunters tie-ins that attracted new and returning buyers. The company is expanding capacity and sustainability, building a large solar installation in Billund, moving toward paper packaging, and planning a Virginia factory/distribution center to open by mid-2027, while continuing investments and strategic partnerships to reach a broader audience.