MLB Broadcast Exposure Grows Across Networks

Major League Baseball’s first season with a reshaped media-rights lineup increased broadcast television exposure and drew praise from Commissioner Rob Manfred. NBC’s return expanded MLB’s reach and strengthened promotion around events such as Opening Day, while ESPN adapted to a midweek-focused package that included marquee games and expanded MLB.tv content. Netflix’s smaller slate reached younger and international audiences, including viewers in Japan during the World Baseball Classic, illustrating MLB’s effort to balance traditional television distribution with streaming growth.